Digitalmarketing
Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.[1]
Digital marketing's development since the 1990s and 2000s
has changed the way brands and businesses utilize technology for marketing.[2] As
digital platforms are increasingly incorporated into marketing plans and
everyday life,[3] and as people use digital devices instead of visiting
physical shops, [4][5] digital marketing campaigns are becoming more prevalent
and efficient.
Digital marketing techniques such as search engine
optimization (SEO), search engine marketing (SEM), content marketing,
influencer marketing, content automation, campaign marketing, data-driven
marketing[6] and e-commerce marketing, social media marketing, social media
optimization, e-mail direct marketing, display advertising, e–books, and
optical disks and games are becoming more common in our advancing technology. In
fact, digital marketing now extends to non-Internet channels that provide
digital media, sucInput article body here...
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